When it comes to consuming live sports, DIRECTV viewers are in a league of their own:
70% of DIRECTV viewers watch at least 3 hours of sports per week
47% of DIRECTV STREAM subscribers spend at least half of their TV time watching sports
The Winning Play for
Reaching Sports Fans
Unlock premium live sports inventory alongside the most popular sporting events of the season, all year round. Get in-game impressions across linear TV & digital, from basketball to baseball, professional to college, and national to regional networks.
When it comes to consuming live sports, DIRECTV viewers are in a league of their own:
70% of DIRECTV viewers watch at least 3 hours of sports per week
47% of DIRECTV STREAM subscribers spend at least half of their TV time watching sports
Receive guaranteed, in-game impressions with access to premium linear & streaming inventory across major sports networks year-round. Access via direct IO or programmatically
Leverage DIRECTV viewership data to reach sports fans wherever and whenever their consuming TV
Take over the TV screen all day long during key sporting moments with Pause Ads