Our Solutions

Make Every Pause
a Branded Experience

Engage and delight consumers with a dynamic, non-disruptive ad unit that puts the viewer in control of the ad experience appearing when they pause content during Live, OnDemand, or DVR programming across DIRECTV & DIRECTV STREAM.

  • Unique Opportunities
    to seize the moment

    Never miss a moment to shine when you want to reach your audience.

    Drive Brand Awareness: Run across all networks and households for optimal scale

    Own the Moment: Take over the viewer’s screen with 100% share of voice and exclusive ownership of every pause ad moment across DIRECTV & DIRECTV STREAM

    Target Your Audience: For a more targeted approach, segment your audience to only reach desired households with a standalone Pause Ad campaign or integrate it with your Addressable campaign

  • Engage & Delight Viewers

    Utilize a QR code with your Pause Ad to make it a shoppable experience, increasing engagement with your brand and continuing the conversation long after the viewer has returned to their content!

    Custom QR Code Creation: Our team of subject matter experts will build out your custom QR code with key best practices in mind

    Measurement & Reporting: Receive robust post-campaign reporting including QR code scans and scan rate

  • Access to Custom
    Creative Solutions

    Based on your specific goals and creative needs, DIRECTV Advertising offers white-glove, custom creative services to develop personalized branded content for your Pause Ad campaign.

    Professionally produced creative, utilizing DIRECTV design services​.

    Leverage existing creative assets from digital or social campaigns, or start from scratch